Day 21 Came and Went and Your New Habit Still Feels Like Work. Science Says That’s Normal
New data from 30,000 gym-goers and 2,601 volunteers shows why some habits stick in weeks and others take most of a year.
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Articles our editors have substantially revised.
That Eye-Roll Says More Than the Argument: Gottman’s Four Horsemen, Updated for 2026
Criticism, contempt, defensiveness, stonewalling: what 2024 to 2026 research adds on texting rows, racing hearts and repairing the damage.
Fixing Your Own Clothes Feels Oddly Good. Here Are 6 Projects to Start With
Keep a garment nine months longer and its carbon, water and waste footprints fall by about a fifth to a third. Your needle is a climate tool.
Two Identical Jackets, One Costs More. Your Brain Is Paying for Where the Cloth Came From
Tweed, indigo, kente, ikat and khadi survive partly because we pay extra for origin. Here’s the psychology, and how to buy the real thing.
Luxury Fashion Lost 60 Million Shoppers in Three Years. Its Future Looks Very Different
Price rises drove over 80% of luxury’s growth from 2019 to 2023. Now buyers are drifting to resale and quiet labels, and brands must follow.
You Trust That Fashion Creator Like a Friend. Psychologists Predicted It in 1956
Almost half of US and UK shoppers say influencer posts lead to a purchase at least monthly. Here is what that trust is really built on.
Your Wardrobe Was Shaped by Six People You Never Met. Here’s How Their Taste Spread
A Chanel dress Vogue compared to a Ford, a Diana jumper that sold for $1.1m: the psychology of how one person’s choice reaches millions.
Smart Clothes and AI Stylists Promised a Revolution. Here’s What You Actually Got
Online shoppers send back almost one in five purchases, and most fitness gadgets end up in a drawer. The reasons are more human than technical.
Heritage Craft Is Back, and Your Brain Is Pricing the Hours, Not the Cloth
People valued their own clumsy origami nearly five times more than strangers did. That bias explains a lot about handmade revival.
Pink Was Once for Boys. What a Century of Unisex Clothing Says About Your Wardrobe
A 1918 trade paper told parents pink suited boys. Today about half of Gen Z shoppers buy across the gender line. Here is what changed.