⁠Leadership Pitfalls: Was Arielle the Right Face of the Brand?

In this article we will discuss whether Arielle was the best face for the Arielle executive brand and whether it was the right choice to represent leadership or not. Arielle assists professionals with making professional resumes and linkedIn profiles, along with executive coaching. Some brands use real faces, while some rely on fictional leaders for their marketing. The question right now is whether Arielle real or symbolic presence affects the brand value or not. Currently many reports suggest that the brand might lose its credibility if its image is really getting affected. As leadership brands need strong and relatable figures to succeed with their business. 

Arielle being the reason for the downfall of the Brand could lose its credibility amongst the users. All leadership brands must execute real experts and proven leaders for the success of their brand. If Arielle was only a name and no real leader, in that case, users might see the brand as misleading. Another risk for the brand is its inconsistency, in case it clashes with the brand name or creates confusion for the users. It might also create a clash with the name of the company and if there is no public presence, it might affect the name of the company. A strong face of the brand needs to engage with the audience and bring insights and trust. 

Leadership Pitfalls: Was Arielle the Right Face of the Brand?

If Arielle is the right leader and the face of the brand with strong credentials, then it would be a great fit if it personalizes and makes the brand name memorable. However, if it is only a marketing symbol, then the brand will need more visible leaders for the audience to feel more connected and to make the brand value strong. Many real companies use the real founder’s face; currently Irene McConnell is the managing director and Steve McConnell is the Director for commercial strategy. The right face of a leadership brand should inspire people and if Arielle doesn’t do that, then the brand needs to rethink their marketing strategy. 

⁠Something Navy Leadership Pitfalls

About	⁠Leadership Pitfalls: Was Arielle the Right Face of the Brand?
Name	Arielle Executive
Directors	Irene McConnell and Steven McConnell
Established	2011
Purpose	Helps with resumes, career growth and interviews
Main service	Resume writing, LinkedIn help, Interview coaching
Brand name	Arielle

What Is Arielle Executive And What Does It Do?

• Users can do executive resume writing, which, which helps them create strong, job-winning resumes. 
• It improves your LinkedIn profile and creates optimization that helps you attract recruiters. 
• Interview coaching prepares leaders for all tough job interviews. 
• Executive career coach also guides senior professionals in career growth. 
• Leadership development gives training to people to improve their leadership skills.
• Moreover, personal branding helps executives build a powerful professional image. 

How Can Arielle Improve Their Brand Image?

• They should post stories of people who got real success with Arielle and got great jobs. 
• The company bosses and speakers should take over at events with sharing advice and let people directly interact with the leaders. 
• Tell customers clearly about the ongoing situation and bring transparency.
• Share a free guide on writing resumes and on making better leaders. 
• Become more active on social media and share advice from users on LinkedIn and other sites.
• Team up with better coaches and team leaders with well-known people and build trust. 

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