Arielle Charnas founded the Something Navy brand in 2020 but it later faced a huge backlash in 2023 due to the founder only. The Lost Brand Loyalty was due to the financial issues along with the struggle faced by the coronavirus remark. It was noticed that the scandal only stole the brand loyalty. The lack of payments to the suppliers have made the brand lose its loyalty. Now the Lost Brand Loyalty for Amazon and others have to be checked out through the post here. The brand was built around the online presence of the founder but it was her fault only which led to the backlash.
Lost Brand Loyalty
The Something Navy was the blog which was initially started by Arielle Charnas in the year 2009. Then in the year 2020, it was launched as a brand and this was a clothing brand. The brand gained a huge response from the customers but amid coronaviruses, the brand had just gained a backlash. The founder was in news for the controversies during the COVID 19 pandemic and the partnership with Nordstrom. The founder had stopped posting about her brand and she used to post more on the designer clothes. This had caused a concern among the customers and they started doubting the loyalty of the brand. The other cause was when the company had been struggling financially. The Company didn’t even make the payments to their suppliers. The biggest scandal had hit the loyalty of the brand when the founder had an unpaid debt of $364000 to the Indian Supplier which was then stated by the insider.
The Something Navy had a partnership with Nordstrom and later it was a single brand only. The success of the brand was towards the online persona of the founder and influence but she had made vulnerable changes in her public image. The loss of brand loyalty was not just the decline in existing customers but it also lost the new customers who were drawn to the brand due to the online presence of the founder. The partnered brands, amazon and shopbop have left the brand after scandals came.
Brand Loyalty Lost Due To Scandal
Charnas has become the influencer after sharing the aspects of her life and this was one of the major reasons for her downfall. It was in 2020 when she posted her COVID 19 result as positive and then she posted a photo from Hamptons rental while there were orders to stay at home.
The followers had been agitated and they felt that the founder had been taking advantage of the privilege she has.
Reasons For Amazon To Exit
The employees had only stated that the brand had lost all the biggest partners and due to customer dissatisfaction, the partners had to step back. It was also found that the founder had provided an apology but the scandal was a big rally till then.
Reasons For Lost Brand Loyalty
- The major reason was the loss of payments to the suppliers.
- The social media presence and the founder posting about other brands was the other main reason.
- Scandals which had the coronavirus scandal also was the reason that customers didn’t have faith in the brand.
- Loss of the customers.
- Quality concerns
- Fit concerns
- Financial challenges faced by the company.
FAQs On Lost Brand Loyalty
The major reason was the social media presence and the financial issues.
The biggest shopping application had left the market due to the scandal and customer dissatisfaction.
It was due to the COVID 19 scandal which had led to the loss of Something Navy Loyalty.