In this article we will discuss whether Arielle was the best face for the Arielle executive brand and whether it was the right choice to represent leadership or not. Arielle assists professionals with making professional resumes and linkedIn profiles, along with executive coaching. Some brands use real faces, while some rely on fictional leaders for … Read more
Fashion is not just about clothing but it is a way to express personality, culture and creativity. Throughout history, certain individuals have not only influenced what people wear but have also transformed the way fashion is understood worldwide. They inspire designers, celebrities and everyday people with their unique styles, elegance and boldness. Fashion Icons Who … Read more
In 2009, Arielle Charnas launched her personal style blog, Something Navy, which later grew into a full-fledged fashion empire through a partnership with Nordstrom and an independent launch. Although the brand was originally profitable, it had difficulties and eventually sold for $1 after making $50 million. It developed into a media and lifestyle brand over … Read more
The fair trade fashion is focusing on the people, planet and ethics. The ethical fashion promises to provide every stitch for the benefits of human life and it plays a crucial role in sustainability. Ethical fashion does not only make fashionable clothes but it is designed for the eco friendly environment. The fair trade fashion … Read more
Social Media has been the most influential tool for boosting loyalty and it acts towards customer satisfaction too. But it is the Social Media only which demeans the Company too. The Social Media Fallout of Something Navy was when the Insider reported lack of payment to the suppliers by the Brand. There have been One … Read more
Arielle Charnas founded the Something Navy brand in 2020 but it later faced a huge backlash in 2023 due to the founder only. The Lost Brand Loyalty was due to the financial issues along with the struggle faced by the coronavirus remark. It was noticed that the scandal only stole the brand loyalty. The lack … Read more
The past decade has been an interesting time for businesses powered by influencers. From fashion to beauty, we have seen creators use their brands to build businesses that became widely popular very quickly. However, for every success story, there is an equal share of influencer-driven startup stories of fast rise and fast fall. The problem … Read more
Something Navy’s strategic partnership with Nordstrom produced $4 million in sales on its first day, demonstrating the popularity and potential of the brand. Through this collaboration, Something Navy reached a larger audience and gained more recognition and credibility in the fashion industry. Despite the partnership’s notable success, the brand later encountered difficulties, such as problems … Read more
Arielle Charnas, once the most influential fashion influencer on Instagram, is creating a new chapter in her life and career. After years of Instagram domination through curated posts, ongoing social media collaborations and the evolution (and struggles) of her Something Navy brand, she is pivoting back to something that feels a little more personal: writing. … Read more
Keeping up in fashion is never easy. Collaborations and capsule collections are among the best tricks that brands have used to increase their profile and perk up consumer interest. Collaborations have become a powerful storytelling device by combining disparate aesthetics, shared values and new potential markets, from established shoe brands like Superga to sportswear new … Read more