Inside the Creative Process: Community Feedback & Fast Fashion

Something Navy was first established by Arielle Charnas as an influencer. Its quick ascent and ensuing difficulties demonstrated the difficulties of fast fashion as well as the advantages and disadvantages of establishing a brand around an online personality. Something Navy was sold in a “fire sale” after experiencing problems with quality, design piracy, and financial … Read more

The Mommy & Me Drops: When Fashion Followed Family Life

Fashion has always been society’s barometer. Mommy & Me fashion over the last few years is one of our favorite (not to mention financially productive) trends. Fashion went sentimental, mixing trend with togetherness and design with domesticity style must have been the price of put-your-soul-into-it sentimentality. It’s not merely a transient whim but an entire … Read more

⁠Partnering with Nordstrom: Tactical Move or Turning Point?

Something Navy’s strategic partnership with Nordstrom produced $4 million in sales on its first day, demonstrating the popularity and potential of the brand. Through this collaboration, Something Navy reached a larger audience and gained more recognition and credibility in the fashion industry. Despite the partnership’s notable success, the brand later encountered difficulties, such as problems … Read more

Arielle Charnas’ New Path: Substack, Blog and Back to Roots

Arielle Charnas, once the most influential fashion influencer on Instagram, is creating a new chapter in her life and career. After years of Instagram domination through curated posts, ongoing social media collaborations and the evolution (and struggles) of her Something Navy brand, she is pivoting back to something that feels a little more personal: writing. … Read more

Collaborations & Capsules: From Superga to Activewear

Keeping up in fashion is never easy. Collaborations and capsule collections are among the best tricks that brands have used to increase their profile and perk up consumer interest. Collaborations have become a powerful storytelling device by combining disparate aesthetics, shared values and new potential markets, from established shoe brands like Superga to sportswear new … Read more