Something Navy is a fashion brand which was started by Instagram influencer Arielle Charnas. This brand was loved by fans and even valued in millions of dollars at the peak time. But behind this brand’s success, there were some problems. Many suppliers who made clothes for the brand were not getting paid on time. The … Read more
Influencers’ brands are fully built on trust and customers follow the influencers because they connect with their lifestyle, personality and taste. But trust can break easily when there is a gap between the image shown online and the reality behind the image shown. The Ethics in Influence became a talking point in the Something Navy … Read more
Something Navy is the New York influencer founded fashion brand which was once valued at $45 Million and this brand is seen as a huge success in the fashion world. But just a few years later this brand shocked everyone when it was sold for just $1. The Something Navy From $45M to $1 Again … Read more
Arielle Charnas founded the fashion brand Something Navy, which has gone through periods of rapid growth and then decline. Although the brand began as a blog and later grew into a full fashion line with retail locations in Newport Beach, Los Angeles, and New York, it has encountered difficulties, such as store closures and the … Read more
Brands are not created anymore in today’s hyper-competitive world, they’re financed and tendered to; strategically expanded. Going from startup to scale-up and then becoming an industry leader requires more than innovation, it means keeping capital efficient with a steady image accruing numbers. The fit between investment capital and the value of a brand is also … Read more
The Something Navy brand was started by Arielle Charnas and the same has been facing issues as the suppliers have not been paid their debts on time. The $364K scandal was the biggest of all time and the Employee Exodus and Internal Turmoil Of Something Navy was in the news after that. The employee exodus … Read more
In the past decade, the fashion industry has seen a massive influx of brands started by influencers. Social media creators who focused primarily on building a content platform started to create commerce as an extension of their influence. Influencers with large followings, curated content and direct access for audiences seemed like the perfect modern-day entrepreneur. … Read more
Nowadays, the brand in the influencer and fashion economies is usually not an athlete or a movie star, but rather two people who founded something in Dayton’s case MVMT. Public image, style and personality shape the way consumers interact with them as a brand/business. But what happens if the founder falls out of favor or … Read more
When news came out that Something Navy, the most recognisable influencer-led fashion label, had turned off the lights, the online fashion community took a deep breath. The brand had been the epitome of what’s possible from personal blogger to international business, and even though it came as a shock, its closure represented how fast the … Read more
In this article we will discuss whether Arielle was the best face for the Arielle executive brand and whether it was the right choice to represent leadership or not. Arielle assists professionals with making professional resumes and linkedIn profiles, along with executive coaching. Some brands use real faces, while some rely on fictional leaders for … Read more