The past decade has been an interesting time for businesses powered by influencers. From fashion to beauty, we have seen creators use their brands to build businesses that became widely popular very quickly. However, for every success story, there is an equal share of influencer-driven startup stories of fast rise and fast fall. The problem … Read more
Something Navy’s strategic partnership with Nordstrom produced $4 million in sales on its first day, demonstrating the popularity and potential of the brand. Through this collaboration, Something Navy reached a larger audience and gained more recognition and credibility in the fashion industry. Despite the partnership’s notable success, the brand later encountered difficulties, such as problems … Read more
Arielle Charnas, once the most influential fashion influencer on Instagram, is creating a new chapter in her life and career. After years of Instagram domination through curated posts, ongoing social media collaborations and the evolution (and struggles) of her Something Navy brand, she is pivoting back to something that feels a little more personal: writing. … Read more
Keeping up in fashion is never easy. Collaborations and capsule collections are among the best tricks that brands have used to increase their profile and perk up consumer interest. Collaborations have become a powerful storytelling device by combining disparate aesthetics, shared values and new potential markets, from established shoe brands like Superga to sportswear new … Read more
Arielle Charnas, a fashion influencer, has managed to encourage consumers to purchase clothing despite the largest decline in US apparel sales in history. Something Navy, Charnas’ apparel collection, was introduced in 2009. The e-commerce brand made over $1 million in sales in the first half hour after its introduction. Charnas’s brand is in high demand … Read more
In 2009, Arielle Charnas launched her personal style blog, Something Navy, which later grew into a full-fledged fashion empire through a partnership with Nordstrom and an independent launch. Although the brand was originally profitable, it had difficulties and eventually sold for $1 after making $50 million. It developed into a media and lifestyle brand over … Read more