Something Navy was first established by Arielle Charnas as an influencer. Its quick ascent and ensuing difficulties demonstrated the difficulties of fast fashion as well as the advantages and disadvantages of establishing a brand around an online personality. Something Navy was sold in a “fire sale” after experiencing problems with quality, design piracy, and financial … Read more
How To Build a Capsule Wardrobe can be a question for many. A Capsule Wardrobe is a collection of essential, timeless pieces that work together to create many outfits. It’s about quality over quantity, focusing on clothes that suit the lifestyle, personality and daily needs. A capsule wardrobe saves time, reduces stress when choosing outfits … Read more
Luxury Fashion has always stood for its beauty, creativity and class. The elegant designs of Chanel, Gucci, and Louis Vuitton have shaped what the world thinks of as luxury. But the meaning of luxury is now changing. The new generation of buyers does not just want expensive items but they want purpose, personal connection and … Read more
When news came out that Something Navy, the most recognisable influencer-led fashion label, had turned off the lights, the online fashion community took a deep breath. The brand had been the epitome of what’s possible from personal blogger to international business, and even though it came as a shock, its closure represented how fast the … Read more
Fashion has always been society’s barometer. Mommy & Me fashion over the last few years is one of our favorite (not to mention financially productive) trends. Fashion went sentimental, mixing trend with togetherness and design with domesticity style must have been the price of put-your-soul-into-it sentimentality. It’s not merely a transient whim but an entire … Read more
Something Navy was once the most talked fashion brand on social media. This brand was launched by Arielle Charnas and this brand quickly became a success. But over time, problems started to appear. As these problems grew people started discussing them online. The most active place for the discussion was Reddit. The Community Speaks on … Read more
The Something Navy brand was started by Arielle Charnas and the same has been facing issues as the suppliers have not been paid their debts on time. The $364K scandal was the biggest of all time and the Employee Exodus and Internal Turmoil Of Something Navy was in the news after that. The employee exodus … Read more
Something Navy is a fashion brand which was started by Instagram influencer Arielle Charnas. This brand was loved by fans and even valued in millions of dollars at the peak time. But behind this brand’s success, there were some problems. Many suppliers who made clothes for the brand were not getting paid on time. The … Read more
Brands are not created anymore in today’s hyper-competitive world, they’re financed and tendered to; strategically expanded. Going from startup to scale-up and then becoming an industry leader requires more than innovation, it means keeping capital efficient with a steady image accruing numbers. The fit between investment capital and the value of a brand is also … Read more
Influencers’ brands are fully built on trust and customers follow the influencers because they connect with their lifestyle, personality and taste. But trust can break easily when there is a gap between the image shown online and the reality behind the image shown. The Ethics in Influence became a talking point in the Something Navy … Read more