Social Media Fallout: How One Instagram Post Changed Everything

Social Media has been the most influential tool for boosting loyalty and it acts towards customer satisfaction too. But it is the Social Media only which demeans the Company too. The Social Media Fallout of Something Navy was when the Insider reported lack of payment to the suppliers by the Brand. There have been One Instagram Post Which Changed Everything and this led to the fallout of the followers along with the shutdown of the Company. The brand experienced social media fallout due to the combination of various factors which had been the financial struggles along with the detachment from promotion of its own brand. For the full updates on the social media fallout you shall go through the post below.

Social Media Fallout

The Something Navy Brand was founded by influencer Arielle Charnas who started it as a blog but later had stepped out by establishing own brand and launching various stores and promoting online work. The brand had a well established name of Instagram and the brand had later in 2023 faced a backlash. The backlash was due to no payment to the Indian supplier for a whooping amount of $364000 and the insiders have then reported the same on a Social Media page which led to the biggest decline in the Brand and eventually turned to shut down the Company. The other social media fallout was due to the factors like financial struggles of the brand and the detachment from promoting their own brand.

There was a decline in the online presence, store closure and it ended up with the sale of the brand at just a nominal cost. The Brand Something Navy had faced a mounting debt due to late payment to the suppliers and the employees leaving the company. The decision of Charnas to focus more on personal content had led to the biggest crash of social media. The negative sentiment was also created due to the founder’s response to the Coronavirus Pandemic. For the one instagram post that had changed everything, you shall refer to the article here.

Something Navy Social Media Breakdown

• The Social Media presence was most important for the success of the brand but the founders social media presence had a negative impact.
• She focused on personal content by wearing designer clothes rather than promoting her own brand and it had led to criticism later on.
• The brand had faced financial difficulties and had involved late payments to the suppliers and the employees had left the Company.
• The founders’ response to pandemic which had a post on feeling sick along with promoting brand was criticized as insensitive and had damaged own brand image.
• The brand image was at risk after the investigation into her husband’s insider trading.

One Instagram Post Which Changed Everything

The biggest backlash which the Company faced was due to an insider reporting about the lack of payments to the suppliers. The post stated that the founder had been spending a lot on herself and the supplier hadn’t been given the payment for the amount of $364000. After the reporting, the amount was paid but it was short of $20000 which was paid after a notice to her. There were posts of Charna’s birthday and the rainbow themed birthday party for 2 of her daughters. 

The parties were documented by the videographer and photographer for everyone to see.

FAQs On Social Media Fallout