Something Navy’s strategic partnership with Nordstrom produced $4 million in sales on its first day, demonstrating the popularity and potential of the brand. Through this collaboration, Something Navy reached a larger audience and gained more recognition and credibility in the fashion industry. Despite the partnership’s notable success, the brand later encountered difficulties, such as problems with quality control and financial difficulties. In the end, the partnership was a strategic choice and a watershed moment for Something Navy, underscoring the advantages and difficulties of quick expansion and greater prominence. The collaboration continues to be an important turning point in the brand’s development, illustrating the value of strategic alliances and influencer marketing in the fashion sector. This article states about Partnering with Nordstrom: Tactical Move or Turning Point.
Partnering with Nordstrom
Something Navy’s strategic partnership with Nordstrom produced $4 million in sales on its first day, demonstrating the popularity and potential of the brand. Through this collaboration, Something Navy reached a larger audience and gained more recognition and credibility in the fashion industry. Despite the partnership’s notable success, the brand later encountered difficulties, such as problems with quality control and financial difficulties. In the end, the partnership was a strategic choice and a watershed moment for Something Navy, underscoring the advantages and difficulties of quick expansion and greater prominence. The collaboration continues to be an important turning point in the brand’s development, illustrating the value of strategic alliances and influencer marketing in the fashion sector.
About Nordstrom
- A well-known chain of upscale department stores in the United States, Nordstrom sells a variety of expensive goods, such as apparel, accessories, shoes, and cosmetics.
- Nordstrom was established in 1901 and is renowned for its high-end shopping experience, high-quality products, and first-rate customer service. Nordstrom serves a wide range of customers by providing goods from different designers and brands through both physical stores and an online store.
- The business has grown to be a major force in the retail sector, collaborating with many designers and brands to offer clients high-end, exclusive goods.
Something Navy Partnership with Nordstrom
Tactical Move:
- Leveraged influencer status: Utilised Arielle Charnas’s large following to drive sales.
- Strategic partnership: Partnered with a major retailer to increase brand visibility.
- Generated significant sales: $4 million in sales on the first day.
Turning Point:
- Significant milestone: Marked a notable achievement in the brand’s growth.
- Increased visibility: Introduced Something Navy to a wider audience.
- Growth opportunities: Highlighted opportunities for further expansion and development.
The partnership was both a tactical move and a turning point, showcasing the brand’s potential and the impact of strategic collaborations.
What is the Relationship Between Something Navy and Nordstrom?
Something Navy and Nordstrom showed how influencer marketing can boost sales and brand awareness throughout their collaboration. Nonetheless, the brand’s difficulties show how crucial good management, quality assurance, and flexibility are to maintaining long-term success. A noteworthy collaboration between Something Navy, which was started by influencer Arielle Charnas, and Nordstrom demonstrated the effectiveness of influencer marketing in the fashion sector.
- First Collaboration: In 2017, Charnas debuted a clothing line that was only available on Nordstrom, which was the first time the retailer collaborated with an influencer to develop a brand. In its first week of sales, the Something Navy X Treasure & Bond collection brought in $1 million.
- Long-term Partnership: In order to create a stand-alone brand, Charnas and Nordstrom inked a long-term agreement in February 2018 to license Something Navy and her image. Significant sales resulted from the collaboration; on the day the Something Navy collection debuted in September 2018, $4 million was made.
- Design Process: By using Instagram Stories to share behind-the-scenes content and solicit feedback, Charnas engaged her followers in the design process. Her audience felt more connected and invested as a result of this strategy.
- Achievements and Difficulties: After raising $10 million in funding, the partnership was initially successful, with Something Navy valued at $45 million. However, the brand encountered difficulties that ultimately contributed to its downfall, such as problems with quality control, financial difficulties, and changes in leadership.
- End of Partnership: In 2020, Nordstrom declared that their partnership had ended in 2019 and distanced itself from Charnas’ brand because of her actions during the COVID-19 pandemic.
FAQS Related to the Something Navy Partnership with Nordstrom
The brand generated $1 million in sales in its first week and $4 million on the launch day of the Something Navy collection in 2018.
It was the first time Nordstrom teamed up with an influencer to create a brand, showcasing the power of influencer marketing.
Yes, Nordstrom disassociated itself with Charnas’ brand in 2020 due to her actions related to the COVID-19 pandemic.