Today, we’re spotlighting our favorite kid-focused small businesses. From the comfortable pajamas Ruby and Esme love to an all-natural skincare brand for babies, take a look at these incredible small businesses below.
Primary: Primary is one of Arielle’s go-to clothing brands for Ruby and Esme–the girls love their pajamas! The business was founded by two moms who wanted to create quality clothing for kids at an affordable price.
Lewis Home: This Brooklyn-based organic textile brand has great pajamas and other bedtime accessories for kids. The company has a partnership with Room to Grow: for each swaddle purchased through the end of 2020, Lewis Home will donate one new baby item to a family in need through the organization.
Baby Noomie: Founded by two moms, Baby Noomie’s 100% Pima cotton designs have fun hand-drawn prints (like a whimsical watermelon, too-cute llama print, or an adorable doughnut print Ruby has worn). The company’s cotton is sourced from Peruvian valleys, made for children with sensitive skin in mind.
Worthy Threads: Worthy Threads is a Baltimore-based clothing brand for kids founded in 2017. They’re known for their tie-dye shirts, dresses, and sweatshirts–with loungewear sets for the whole family, so you can all match! Recently, Worthy Threads created and donated printed masks to healthcare workers on the frontlines.
Softsie: The children’s clothing company was founded by Natalie, a mom whose daughter suffered from eczema. Softsie was born when Natalie started to create clothing infused with beneficial ingredients that could help her daughter’s eczema, including Aloe Vera, Jojoba Oil, and Vitamin E. In addition to creating clothing with sensitive skin in mind, Softsie also has a partnership with the Hope For Fertility Foundation, a non-profit that offers grants and financial assistance to families who would otherwise be unable to afford fertility treatments.
Bella Tunno: This accessory, bib, and dining wear company creates kids products with a purpose: for every item sold, Bella Tunno donates one meal to a child in need through one of their two charity partners, Second Harvest Food Bank and Feeding America. To date, the company has given over 3.9 million meals to children in need.
Esme: Esme creates high-quality sleepwear, dresses, swimwear, and accessories for kids, plus select pajama styles for adults too (the Mommy and Me styles are too cute!). Their prints are fun and whimsical–they have pretzels, rainbows, and cherries, to name a few. Arielle loves Esme pajama for her girls–Ruby and Esme have even worn matching styles! Right now, Esme is selling masks as well, and a portion of those sales benefit the LA Food Bank.
Dots ‘N Threads: This adorable stuffed crochet toy company first started on Kickstarter at the end of 2018. Dots ‘N Threads focuses on creating sustainable and ethical job opportunities for women in Latin America–they currently have a team of over 150 women creating these products in Venezuela.
Shop SN's Picks From These Small Businesses
Lovey & Grink: This family-run business was founded by a mom looking for supersoft pajamas for her daughter. Their unique fabric blend (it’s a modal, cotton, and spandex combination) is breathable and comfortable for your kids.
Juju+ Stitch: This custom embroidery apparel line has something for every kid on your list, from embroidered tie-dyed tops to personalized pajamas. You can personalize any piece with your own phrase for a one-of-a-kind product.
Ethel + Row: Ethel + Row is a children’s boutique in the Hamptons with a modern selection of clothing available. The owner of the boutique, Vanessa Hamer, set out to curate a fun and stylish range of options for children, featuring designers like AG, Lil’Lemons, and OMAMImini.
Lila and Hayes: Cofounders Amanda and Paige set out to create soft, functional, and cute clothing after welcoming their kids, Lila and Hayes. The brand specializes in monogramming and personalization, and their clothing is made from high-quality Pima cotton in Peru.
Elephantito: The children’s wear brand was founded in 2004 by Maria Frallicciardi Alexandra Penso. Known for their beautifully-made leather shoes, Elephantito designs are basically mini versions of your favorite shoe styles, from ballerina flats to loafers.
Posh Boutique: This boutique in Brooklyn has an amazing selection of items for babies, kids, and tweens. From party dresses to swimwear, Posh Boutique is one-stop shopping for all your children’s clothing needs.
Blushing Bows: If you’re looking for beautiful girly accessories, Blushing Bow has an amazing assortment of handmade bows. With an array of prints, patterns, and colors, there’s a bow or headband for every little lady at Blushing Bows.
Pouf: Pouf Baby has adorable loungewear and other clothing staples for children, with sweet printed designs and neutral basics as well–Arielle loves the pale pink henley set for her girls. It’s the wear-everywhere kids brand you’ll love!
Shop SN's Picks From These Small Businesses
Baby Mantra: Baby Mantra is a line of organic and natural baby lotions, oils, and body care products. Baby Mantra products are EWG Verified, which means they are free from substances that have been deemed harmful by the EWG. The formulas are also free from dyes, sulfates, parabens, and phthalates, and the products don’t have any artificial fragrances.
Asher and Olivia: Asher and Olivia produces baby goods and clothing made of 100% super premium cotton. Designed in Miami, the selection includes bold prints and patterns, along with “siblings sets” so you can have all of your kid’s match.
Coterie: Coterie creates diapers and wipes for babies with sustainability in mind: the brand is partners with NativeEnergy to help fund renewable energy, and they also work with Diaper Recycling Technology (DRT), which allows the company to reuse 95% of the materials in a diaper.
TinkerTots Boxes: Founder Katie Romant created TinkerTotes Boxes to give toddlers educational, engaging, and fun activities conveniently delivered in a box each month. Customers can subscribe for up to a year or on a monthly basis, and there are gift boxes available for holidays and birthdays.