Q&A with NIKKI and JANE

 

 

Enough posts about Arielle, right? Just kidding. But, you guys seem to always be curious about the other two brunettes on team SN – whether it’s how we snagged this dream job or even our love lives. We’re answering some of your most asked questions below and feel free to comment with any others, we’re an open book!

Q: WHAT IS YOUR EXACT ROLE?

NIKKI: Brand Manager, scheduling and coordinating the day to day as well as any job campaigns directly with our agency

JANE: Brand Partnerships, meeting with new brands and maintaining all of our relationships, and brand strategy

Q: WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?

NIKKI: We do not have really have a typical day- I think my favorite part of the job is that every day is different. Most days are spent answering a ton of emails, going through the content calendar to make sure the week/month flows well, scheduling our photographer, back and forth with our agency about previews/posting for a job we are currently working on, taking Arielle’s Instagram pictures and also going to any press previews or meetings we may have.

JANE: Obviously, there is no typical day. GENERALLY, I’ll wake up in a panic and check my phone to see if Nikki or Arielle texted me with anything urgent (I’m currently based in LA, but I do work NY hours) so I wake up around 6:30am and go through emails. I’ll check the calendar for the day to see what the team has going on back in NY and plan my day out depending on what meetings, phone calls, or events I have. And yes, Nikki, Arielle, and I talk MULTIPLE times throughout the day to touch base with one another.

Q: HOW DID YOU GET YOUR JOB?

NIKKI: I had followed Arielle for a bit on Instagram and saw they were looking to hire an intern so I reached out. By the time we had started to correspond a bit, I had a full time job and knew an internship was not right. A few months later, Jane reached out and asked if I was still interested as they were looking to hire someone full time- I took a sick day from my current job, went in for the interview on a Friday and quit my job that Monday. I remember telling my parents and they thought I was crazy- now they are also so caught up with this industry and love talking about my job with anyone that will listen.

JANE: It was actually during a time I was in between jobs and taking on some freelance work. Arielle set me up with some people she wanted me to meet with that were looking to hire and that day, she called me and was like “Actually can you come work with me?” My reaction was like, yeah no, remember when I used to take photos for you way back when? I’m good. But then Brandon actually called me and was like, “No, really. It’ll be a real job where you’ll have a salary.” It was the perfect time for the both of us and it couldn’t have been a better situation.

Q: IS IT HARD WORKING WITH SOMEONE YOU CONSIDER A FRIEND?

NIKKI: I actually do not find this hard at all. Arielle, Jane and I are spending so much time together that I think it is important to have a good balance of work and friendship and we have definitely figured out something that works although others may not understand it.

JANE: It was a concern of mine when I was contemplating taking the job. But it’s been easy and of course, so much fun. As soon as I started working with her, it wasn’t “her blog/her company” – she included me right from the beginning and I am invested in the company as much as she is, so I think that’s really important.

Q: WHAT SCHOOL DID YOU GO TO AND WHAT WAS YOUR MAJOR?

NIKKI: Syracuse, Major: Psychology and Minor: Retail Management 

JANE: Syracuse, Major: Retail Management and Minor: Marketing (Nikki, stop copying us!)

Q: WHAT WERE YOU DOING BEFORE WORKING AT SN?

NIKKI: I was working as a Merchandising Assistant for Macy’s. I had interned previously for two summers at Michael Kors in the buying world and had hopes of becoming a buyer before realizing that was not what I actually wanted to do.

JANE: I worked at Gilt Groupe for 6 years – started in Customer Support, then Account Management at Gilt City, and then finally on the Women’s merchandising team where I did product development for their private labels and then Project Management for curated sales. After that, I worked at Thrillist.

Q: FAVORITE SHOPPING WEBSITES?

NIKKI: Mango and Shopbop 

JANE: Shopbop, Net-A-Porter, Amazon (I buy everything from there), FWRD

Q: HARDEST PART OF YOUR JOB?

NIKKI: I think the hardest part is that the job is always evolving and there is always something new to work on so just making sure you can get things done in a timely manner. I also think a HUGE part of this is making sure that Arielle is always kept in the loop and aware of what is going on with her brand and keeping her happy with anything that is put out there with her name on it.

JANE: Keeping up! The emails are endless and as soon as you think you’ve caught up, more comes through. Other than that, as a whole, I think this industry has changed tremendously and we as a brand have lost some of our control. Even the first year when I started working with Arielle, we were just having fun and had total creative freedom with sponsored posts. The great thing is that so many companies are now willing to spend their marketing dollars working with influencers, but with that, now comes a laundry list of required items where the influencer just ends up becoming the face of an ad. Their voice is lost.

Q: WHAT DO YOU LOVE ABOUT YOUR JOB?

NIKKI: I love that every day is different. Being part of an industry that is forever changing and growing is something that I find so exciting. I have gotten to use so many tools I never even heard of before this job and I feel as though I can tackle all aspects of the industry confidently.

JANE: I’m finally in a job that I can speak to confidently and passionately. When I was younger and in merchandising, I was so nervous to talk about sales and data analysis – so much so that I would have to study it beforehand so I could at least pretend to sound like I knew what I was talking about. I realize now that it’s because I didn’t care for it. When I meet with brands and companies, I am so proud to speak about Arielle, the brand, and what we do that I can talk about it for hours. This job encompasses everything I’ve wanted in a job (before this was even an actual job!): meeting new people, having a sense of ownership, and being creative. I also am so lucky to have such a coveted job.. I know that I would DIE to have this job if it weren’t mine already.

Q: WHAT ADVICE DO YOU HAVE FOR SOMEONE TRYING TO GET A JOB IN THE INDUSTRY?

NIKKI: My best advice would be to never limit yourself. I had interned for three years and got a full time job for a position that I had wanted my whole life only to find that it was not what made me happy. There are always new opportunities as this is a growing industry and you need to find what makes you happy without settling.

JANE: Networking is key – meet as many people as possible. Also, just be kind and always keep in touch with everyone – from your internship days, to previous coworkers. It’s a small world and you’re bound to cross paths. If you want to work with a blogger/influencer, send them an email! Go to an event of theirs and introduce yourself. They may not be hiring but whenever the time is right, they’ll think of you if your personality or work experience was memorable.

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  1. I love reading about the hard work you guys do! It is so interesting and fascinating to hear about how you each got involved into this unique, constantly evolving industry! I love the Q&A’s, Please do more of these as the brand continues to grow!

  2. Amazing! I love hearing their sides of the story. It is so nice to hear how natural their transition was and it is wildly reassuring knowing they too did not find their perfect “fit” in the industry right away. All three of you are hard working, determined individuals and I can’t wait to see how far this brand goes!! xxx

  3. This was really interesting in-site to what roles your “staff” play in your brand. I need a Nikki and a Jane (one day). How does Jane finding catching up when she works across the country almost 3 hours behind? Is there a reason she’s base in L.A. and not New York? I’m glad you guys found a way to make it work well. Where do you see the brand going in the next with launch of the new clothing label? Who thought of that idea? How did you approach them to make the partnership? Anyways I love the more personal and business blog posts! Keep up the great work!

    1. “staff” is weird because I feel like they’re more then that too you. I just read my comment again and the way I wrote staff in quotations is not sitting right with me. I should just say Jane and Nikki.

  4. I’m currently a college sophomore majoring in strategic communication, and I would love to work in the industry once I graduate. I’m still looking for summer internships in New York and in my hometown of New Orleans. Do Nikki or Jane have any advice about things to be doing to get ahead while still in college?
    Love your blog so much!! xx

    1. The social media “influencer” bubble is about to pop. Get a job in a real industry and actually put your degree to work!

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