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Privacy Policy

Something Navy, LLC (“Company”) takes the privacy and security of personal information very seriously. As such, we have prepared the following Privacy Policy to provide you with information about how your data is collected, used, managed shared, transferred, and protected as a result of your interaction with (the “Site”), including the mobile version of the website. By using the Site, you agree to the following Privacy Policy. If you disagree with any of the provisions described below, your remedy is to stop using the Site immediately.

Information Collection

Visitors to the Site can browse without providing personal information. We collect information directly from you. When you interact with the Site, we may ask you to provide your name and email address. It is your decision to use the Site and, as such, any provision of this personal information is completely voluntary.

When we say, “Personal Information” or “Personal Data,” we mean information that relates to you and can specifically identify you as an individual. We do not collect Personal Information unless you submit or provide that information to us. Categories of Personal Information we may collect include:

• Identity Data, which includes name or other similar online identifiers.
• Contact Data, which includes email address

Additionally, we may also collect certain other types of information that, along with Identity Data and Contact Data, may be considered “Personal Data” in certain jurisdictions, including the European Economic Area (“EEA”), such as:

• Technical Data, which includes internet protocol (IP) address, location data, your login data, and device and browser information.
• Profile Data, which includes information about how you use our Services, including relevant behavioral information.
• Marketing and Communications Data, which includes your preferences in receiving marketing from us.


If you choose to access, visit, and/or use any third party social networking service(s) that may be integrated or linked to the Site, you are subject to the Terms of Use and Privacy Policies of those social networking services. We may also collect personal information about you for other purposes from time-to-time, or as permitted or required by law. We will always identify any additional purpose prior to or at the time of collection.

Information Collection

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your information by signing up to our online newsletter and/or providing your contact information for other promotional materials, providing information in a survey or sweepstakes or contacting us. This includes information you provide when you:

• subscribe to our newsletter, catalogs, brochures, or other publications,
• register for a survey or sweepstakes;
• request marketing to be sent to you;
• give us feedback.

Automated technologies or interactions: As you interact with our Services, we may automatically collect Technical Data and other related information about your interactions with the Services. Some of the ways in which we or our Services may collect information are further described below:

• Cookies and other technologies: The Website may use cookies, a type of technology that installs a small amount of information on a user’s computer or browser to permit a Website to, for example, recognize future visits using that computer or device. The Website may use other similar technologies (including, without limitation, tracking pixels, as described further below, and other identifiers) to gather information about you, such as IP addresses and location data, to customize your visit, to enable us to enhance our Service, or for other purposes.
• Interest-Based Advertising: We may engage third-party vendors to collect and use your information from our Services in connection with information they have independently collected on other digital properties to deliver targeted advertising to you when you visit other websites and applications. Cookies, described above, may be used in this process. For example, if you are searching for information on a particular product, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising is called “interest-based advertising” or “online behavioral advertising.” We believe that such advertising is helpful because you will see ads that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please see the Opt-Out section below.
• Clickstream Data: As you use the Internet, a trail of electronic information is left at each website you visit. This information, sometimes referred to as a “clickstream data,” can be collected and stored by a website. For example, clickstream data can tell a website the type of operating system and browser you use and the website you visited immediately before arriving at it. The Website may collect and use clickstream data as a form of aggregate information to determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website, and how we may tailor our Website to better meet the needs of visitors. This information often will be used to improve our Website and our Services. Any collection or use of clickstream data will be de-identified and aggregated.
• Location Data: The Website, when given permission, will collect the location (including the latitude and longitude coordinates) of your device. We use this information to help us improve the Website in order to set the Website to the relevant city. If you would like to opt-out of location tracking, please see the Opt-Out section below.

Information Use

Subject to the section titled “Additional EEA Disclosures” below, we use information about you for legitimate business interests, to perform our Services, provide our products and for other purposes outlined below.

• respond to your direct inquiries or requests;
• provide requested newsletters; and
• To pursue our legitimate interests (or those of a third party) and your interests and your fundamental rights do not override those interests.
• To send you marketing materials (see below).
• Where we need to comply with a legal or regulatory obligation.
• Where you have otherwise consented to our use of your Personal Data. otherwise communicate with you;analyze website trends;
• seek out third party advertisers; and
• serve you with customized advertisements and promotions.
We will not send you unsolicited email. If you choose to provide your personal information into the site, then we will send you emails relating to the mailing list(s) or service(s) you joined. You may opt-out of receiving future emailing messages. See the choice/Opt-Out section below.Subject to the section titles “Additional EEA Disclosures” below, we may share the information we collect about you with certain third parties in the following ways:

• Affiliates/Partners. We may work with our affiliates or partner with other companies in order to provide our Users with additional benefits. In the event that we enter into such a partnership, we may share your personal information with those partners. If we share personal information, we will require that such partners use the personal information for the limited purpose for which we provide it, maintain reasonable security measures for the protection of such information, and comply with the provisions as outlined in this Privacy Policy.

• Law Enforcement. Occasionally we may be required by law enforcement or judicial authorities to provide personal information. We will disclose personal information upon receipt of a court order, subpoena, warrant, or other legal process to the extent necessary to meet legal, national security, public interest, or law enforcement obligations. We fully cooperate with law enforcement agencies in identifying those who use our S for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

• Merger. In the event that Company enters into an agreement to be purchased by another company or to merge with another company, we may share personal information with that company. We will require that such purchasers continue to comply with the provisions as outlined in this Privacy Policy.

• We utilize Google Analytics to capture and analyze visits and traffic to the Site. Google Analytics collects information about your visit to the Site, any referral website, the type of web browser and operating system you are currently using, and your network location and IP address. The information collected by Google Analytics is anonymous and aggregated. We reserve the right to use this information for any lawful business purpose, including selling or sharing the aggregated and anonymized data collected by Google Analytics. We may also use this aggregated and anonymized data to analyze trends or seek third party advertisers.We will share your information with Google, Facebook, our affiliate sweepstakes partners, and other service providers. We will provide these third parties with certain categories of your information including: email addresses, contact information, gender. In some cases we may share your information with these parties for direct marketing purposes. Please note that we do not have access to credit card or other sensitive financial information.

• We may also share non-personal information with select third parties, such as our advertisers, for purposes of serving you with customized promotions. If you would like to learn more about the sharing of non-personal information for purposes of providing customized advertisements or promotions, please visit


You may opt-out of receiving our newsletter emails or the service(s) you requested. To stop receiving our newsletter, simply click the “unsubscribe from this list” or “update subscription preference” links at the bottom of such newsletter, or contact us at

Opting out of cookies

If you want to stop or restrict the placement of cookies or delete any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected.

Links to Third Party Sites

This Service may include links to third-party websites and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Services, we ask that you read the privacy policy of every website and application you visit.

Our Services may allow you to engage with social media services, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google (“Social Networks”), including via links to their service or other widgets and buttons they provide (“Social Functions”). These Social Functions may access, collect, and integrate with your Social Network accounts and information. For example, these Social Functions may collect your IP address, identify which page you are visiting on our Website, or set a cookie. If you choose to use these Social Functions, you may be sharing certain Social Network profile elements with us, including your name, birthday (month/day), comments, contacts, and email address. This sharing is subject to each Social Network’s own privacy policy and terms of use. We do not control those Social Networks or your profiles on those services. We cannot modify your privacy settings on those services or establish rules about how your personal information on those services will be used. Please refer to the privacy settings in your Social Network account to manage the data that is shared with us through your account.

You should be aware that information which you voluntarily include and transmit in a publicly accessible blog, forum, Social Network, or otherwise post online may be viewed and used by others. We are unable to control such uses of your information, and by using such services you assume the risk that the information provided by you may be viewed and used by third parties.


Our role as data controller

Something Navy, L.L.C. acts as the data controller of information submitted through our Services.

If you are located in the EEA and have any complaints regarding our privacy practices as data controller, you have the right to make a complaint at any time to your local Supervisory Authority. We would, however, appreciate the chance to deal with your concerns before you approach your Supervisory Authority so please contact us at the address below in the first instance and we will do our very best to resolve your concerns. You may contact our privacy manager here:

Provision of Personal Data and failure to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our Services or complete the purchase of a product). In this case, we will not be able to provide Services or products to you.

Legal basis for our processing of your Personal Data

Below are the lawful bases that we will rely on to process your Personal Data:

• Legitimate Interest means the interest of our business in conducting and managing the Company to enable us to give you the best service/product and the best and most secure experience. Some examples are direct marketing, research (including marketing research), network and information security, and fraud prevention. We make sure we consider and balance any potential impact on both you (both positive and negative) and your rights before we process your Personal Data for our legitimate interests. We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at

• Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

• Comply with a legal or regulatory obligation means processing your Personal Data where it is necessary for compliance with legal or regulatory obligations that we are subject.

• Consent means where you have provided us with a freely given, specific, informed, and unambiguous indication that we may use your Personal Data.


Change of purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Collection of Personal Data from third party sources

We also collect Personal Data about you from various third parties and public sources.

• If you interact with Social Functions, we may import your information from those Social Networks.
• Facebook, Google, Twitter, LinkedIn, and third-party sweepstakes partners
• As discussed above, we also obtain information through automated technologies (see section titled “Information Collection”)

Categories of third parties receiving Personal Data

We may provide your information to the categories of third parties disclosed in “How Information Is Used and Shared.”

Withdrawing your consent

If we are relying on your consent to process your Personal Data, you have the right to withdraw your consent at any time by contacting us at

Use of your Personal Data for marketing purposes

We strive to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising:

• Promotional offers from us: We may use your Personal Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or used our Services and, in each case, you have not opted out of receiving that marketing.

• Third-party marketing: We will not share your Personal Data with any company outside our company for our marketing purposes except as disclosed herein. Except as set forth in this Privacy Policy, third parties cannot use this Personal Data for their own purposes.

To see how you can opt out of marketing communications, please see the section titled “Opt-Out”

Rights of EU Data Subjects

Under certain circumstances and subject to certain exceptions prescribed by law, you have rights under data protection laws in relation to your Personal Data. You have the right to:

• Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.

• Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

• Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data in accordance with applicable law. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

• Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate ground to process your information which override your rights and freedoms.

• Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

• Request the transfer of your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

• Withdraw consent at any time where we are relying on consent to process your Personal Data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or Services to you. We will advise you if this is the case at the time you withdraw your consent.


You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to authenticate your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within thirty days. Occasionally it may take us longer than thirty days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

To exercise your rights, please contact us at

Children’s Information

The Site is not intended for children under the age of 13 years old. We do not knowingly collect information from children under the age of 13. If we discover that we have information from a child under the age of 13, we will delete it immediately. If you believe that a child under the age of 13 may have provided his or her information to us, please contact us using the contact information below.

California Residents’ Privacy Rights.

If you live in California and have an established business relationship with us, you can request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year.
To exercise your rights, you can EMAIL US at or write to:

Something Navy, LLC

Attn: Tara Foley 27 West 24th Street

Suite 510 New York, NY 10010

Mention in your letter that you are making a “California Shine the Light” inquiry. We will respond within 30 days.


Cross-Border Transfer of Data

We are located in the United States. If you are not a resident of the United States, your country’s laws governing data collection and use may differ from those in the United States; in particular, the United States may not provide the same level of protections as those in your own country. By using the Site or providing your personal information to Company, you are transferring your information to the United States, and you consent to the transfer, retention, and processing of such data in the United States. If you do not agree with such transfer, retention and processing in the United States, please do not use the Site.


We understand the importance of information security and will take reasonable measures to protect the security and confidentiality of your information. Please understand that no measures can guarantee 100% security.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy. We will post changes directly to this Privacy Policy, so it is your responsibility to check back here from time to time to review this Privacy Policy. If we make a material change in the type of information we collect or its use, we will provide advance notice of such change, and obtain your consent for the new collection or use, as required by law.

Contact Information

If you have any questions or concerns about this Privacy Policy, or to request changes to any personal information of yours we have collected, please contact us using the information below.

(212) 206-3721

This policy is effective as of and last updated on: August 15, 2019.