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22 Shows We’re Excited to See Going Into Fashion Month

In T-48 hours, New York Fashion Week will officially kick-off and, in the spirit of “What’s out is in,” everything we thought we knew about what to wear will change with the newest It Bag, It Shoe, and It Everything.

It also kicks off a month-long marathon of endless street style and, of course, runway inspiration from around the globe. So while all of us at Team SN are starting to plot out our NYFW outfits (which, P.S, we’re gonna need your help with), we’re also thinking ahead to the upcoming Fall/Winter 2020 runways we’re most excited to see around the world, in London, Milan, Paris, and even Sydney, Australia (whose main event is actually Resort 2021 and doesn’t debut until May, but we’re still counting down the days.)

Planning on watching the shows from afar? Arielle’s made a shortlist of her favorite designers who are showing this month—from the names you may not yet know, like Marina Moscone, to the inimitable classics like Chanel (because, Chanel).

Consider this your Fashion Month cheat sheet. You’re welcome. 

At New York Fashion Week…

  1. Marina Moscone—The aforementioned name-you-may-not-know, once you try on one of her pieces, it’s a name you’ll never forget. Something just feels amazing about Moscone’s clothes—literally, on your body. She uses gorgeous materials like satin, silk, and shearling that we want to put on as soon as they come down the runway.
  2. Brandon Maxwell—He may have started out as one of those “Insider Favorite” labels only editors girls know, but this Texan designer is now a “Have you been living under a rock?” name. And for good reason: This show is like a sneak peak of future red carpet fashion (he designed the gorgeous black dress Lady Gaga wore to last year’s Oscars after-party). We’re always excited to see what dramatic glamour he has in store.
  3. The Row—The coolest thing about this cool-girl-staple of a brand is that even if it wasn’t designed by the famous likes of Mary-Kate and Ashley Olsen, we’d still be obsessed. And so should you. The Row gets it right every. Single. Season. Their signature timeless minimalism always re-inspires us to detox our closets and only dress in beautiful staple pieces. We challenge you to go back through Arielle’s Instagram and see if you can count how many times The Row is tagged. We’ll wait. 
  4. Gabriela Hearst—We count on Gabriela for sophisticated dresses and amazing tailoring. We’ll be paying special attention to the accessories too. Her “Nina” bag is a cult favorite—Meghan Markle carried one!
  5. Ulla Johnson—If you think boho-chic only works in spring and summer, pay attention to this show! Ulla’s amazing sweaters are a particular favorite.   
New York Fashion Week Spring/Summer 2020 Check out our favorite New York designers' spring collections—some of which you can start shopping now. Left to right: Marina Moscone, Brandon Maxwell, The Row, Gabriela Hearst, Ulla Johnson.

At London Fashion Week…

  1. Emilia Wickstead—Beyond the potential of spotting Kate Middleton, who’s worn the label more than once, we’re excited for ladylike style that gives us Duchess daydreams.
  2. Molly Goddard—If you’ve watched Killing Eve, you’ve seen what Molly does best: She made Villanelle’s frothy pink dress in season one. We love this young British designer’s flourish for feminine details and romantic drama.
  3. Richard Quinn—If past seasons are any indication, we are looking forward to the Quinn’s, pick-me-up punchy prints in over-the-top silhouettes that scream “runway.” But despite his flair for dramatic volume, he balances couture-esque pieces with more wearable iterations. We’ll be watching the front row too: Queen Elizabeth has stopped by in the past!
  4. Victoria Beckham—From the woman who taught us the magic of understated sex-appeal, her aesthetic has long-since evolved from body-con dresses with here-to-there zippers. Her posh P.O.V (sorry, we had to) and trend-forward styling is a lesson on how to look cool in the coming months. Plus, the family affair always guarantees sightings of David, Brooklyn, Romeo, Cruz, and Harper.
  5. Erdem—More is always more with Erdem. As one of the designers who made LFW the Main Event that it is today, we look forward to being dazzled by lots of embellishments and stunning prints year after year.
London Fashion Week Spring/Summer 2020 We love these spring looks from some of the chicest British brands. Left to right: Emilia Wickstead, Molly Goddard, Richard Quinn, Victoria Beckham, Erdem.

At Milan Fashion Week…

  1. Bottega Veneta—OK, this brand may have been around for 54 years but, wow, is it having a mo-ment! This show was super buzzy last season since it was new Creative Director Daniel Lee’s first Spring collection (he came from Celine), and his modern take on the brand’s legacy woven leather accessories has made their shoes and bags the pervasive must-haves for… well, everyone.
  2. Gucci—Do we even have to explain? Gucci’s Alessandro Michele is a trend-maker, and the show is always a preview of what we’re about to see everywhere. And don’t get us started on the accessories…
  3. Max Mara—Even while we’re dreaming of spring, Max Mara will make us wish winter would stick around a little bit longer so we can wear those delicious cashmere coats in the chicest shades of camel (which is having a moment, btw.) Perhaps you’ve seen the teddy bear coat on all kinds of celebs recently? You can also look to this master of tailoring for great workwear inspo, especially for “business formal” environments.
  4. Tod’s—The brand’s DNA is in leather shoes (they made the driving moccasin cool), so we can always expect some modern executions of lust-worthy leather outerwear and separates styled in the most Italian of ways (what’s Italian for je ne sais quoi?). Plus, this collection will be the very first from new Creative Director Walter Chiapponi.
  5. The Attico—Attico is less than five years old, and that new kid on the block feeling makes watching this show super exciting. We’re expecting lots of partywear in super bright colors.
Milan Fashion Week Spring/Summer 2020 We're looking to Milan's spring runway styling for what to wear NOW, and can't wait to see what's to come for fall. Left to right: Bottega Veneta, Gucci, Max Mara, Tod's, Attico.


At Paris Fashion Week…

  1. Chanel—Ah, le Chanel. From the clothes to the set to the celebrities, the show is the culmination of Paris Fashion Week—who are we kidding, Fashion Month! And with Virginie Viard now at the helm since the passing of Monsieur Lagerfeld, she’s continued to perpetuate the magic touch of the brand’s signature pieces, which manage to be both totally iconic and au courant at the same time. 
  2. Isabel Marant—No one does the relaxed French-girl look better than Isabel. Her signature look of minis and menswear keeps getting better with time.
  3. Jacquemus—As a young designer who starts trends by breaking the mold (his ultra-mini bag seen on Kendall Jenner put him on the mainstream map), this show is a must-see right now. And in the spirit of breaking boundaries, Jacquemus actually already showed his Fall/Winter ‘20 collection during Men’s Fashion week in January! 
  4. Miu Miu—At Miu Miu, the story-telling on the runway is always just as much in the models’ hair, makeup, and styling as it is in the clothes themselves. But despite the theatricality, we always count on this event for styling ideas to steal (like this off-the-shoulder cardigan and jumper situation) and funky-but-fashion accessories that become key to the season. This show always makes us fall in love with fashion shows all over again.
  5. Valentino—When we’re looking for that ultra-French elegance, we look here. Every season we look forward to Valentino’s romantic-yet-strong pieces with statement-making volume. From the always uber-feminine clothes to wanna-wear-now accessories, we love guessing which pieces will wind up on the red carpet.
Paris Fashion Week Spring/Summer 2020 Here's what we're loving from les Francais for spring. Left to right: Chanel, Isabel Marant, Jacquemus, Miu Miu, Valentino

At Australian Fashion Week…

  1. Aje—We can’t actually be cool Aussie girls, but we can dress like them. We’ll be looking for great tops to wear with jeans and dresses perfect for a springtime wedding.
  2. Matteau—Initially known for chic, understated swimsuits, we’ve loved watching the label expand to include great pieces for the beach and after.
Australian Fashion Week Resort 2020 These looks from some of the coolest brands from down under have us wishing for beach season. Left to right: Aje, Matteau.


Ready for your social feeds to be inundated with fash-un? Be sure to follow our #NYFW journey to see what we like, what we wear, and what you should be wearing next.

Images via: Getty and Imaxtree

By SN Edit

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