We are so impressed by the ways Gen Z has been able to thrive professionally at such a young age.
They are the first generation who has never lived without the Internet. Born in the mid-1990s, this group is defined by growing up and navigating social media at the same time. Jump starting a career on the Internet is becoming the norm for this age and some of the biggest names in business are also some of the youngest thanks to this generation’s ability to take advantage of social media.
Almost every creative community has benefitted from the rise of social media and Gen Z has taken this to the next level. From dancers and artists having new platforms to showcase their work to people making slime and kids reviewing toys, a whole new type of career path has been formed.
Kylie Jenner is the obvious standout who has been able to build a billion dollar business on social media alone. There is a ton of debate about whether or not Kylie can be considered “self-made” but either way, Kylie Cosmetics revolutionized the entire beauty business as we know it all thanks to her using social media to her advantage.
JoJo Siwa is another Gen Z-er who has been able to use social media to create her own career. Starting out as a dancer on Dance Moms, JoJo’s been able to build her own universe across all social platforms and sell her own signature merch, specifically oversized hair bows in bright, sparkly colors. JoJo is only 15, but reports say she brought in over 8 million dollars last year!
James Charles is a prime example of the way brand building on social media allows this generation to bypass traditional industry barriers. James launched his makeup artist career on YouTube and in just a few years was able to become the first male brand ambassador for CoverGirl. Previously, a kid who loves makeup landing a deal with one of the largest cosmetics brands in the world would’ve been unheard of! And he’s only 19 years old.
The most defining feature of Gen Z is their ability to monetize their hobbies and interests, all because of the way they can connect with their audiences. “If you can dream it, you can do it” is an attitude embedded in this generation’s mindset. And most impressively, in just a matter of years, this generation has changed the way traditional companies operate and connect with their core audiences too!
The opportunities are endless thanks to the Internet. What dream job would you love to start online?
Illustration by: Hannah Kellner