Tell us who you are…
My name is Alli Kasirer, and I am the founder of Robyn (formerly FertileGirl). We are a community and content hub changing the fertility conversation. The company was born out of my personal fertility journey. I was a Vice President at J.P. Morgan passionate about breaking the glass ceiling and managing a group one day. That all changed when my husband and I had trouble getting pregnant. While I felt so alone, I soon learned that I was far from alone; 1 in 8 couples struggle with fertility issues, and 1 in 4 pregnancies end in miscarriage. The biggest change in my personal journey came when I stopped treating fertility like a big secret. I started sharing my journey on social media and now Robyn is a digital platform (30k in total size) for other women to share their pre-pregnancy, pregnancy, and postpartum journeys. My personal story has a happy ending – I have 20-month-old twin boys through IVF and am pregnant again (naturally this time!) with a third boy – but the Robyn story is just beginning.
1. Tell us about your business and what makes you stand out?
Robyn began as a space for women to share their personal and unfiltered stories about trying to conceive, and how they coped along the way, shedding light on the myths and normalizing the taboos. Now, our mission is to empower you with the tools and resources you need to prioritize your maternal wellness. With access to a network of integrative maternal wellness tools, resources, and specialists, we have everything you need on your journey to pre-pregnancy and beyond. Because when it comes to starting a family, we recognize that not all paths look the same and everyone’s needs are unique.
We envision a world in which a woman’s right to motherhood is her prerogative, and can be realized without stigma or socioeconomic barriers. Robyn is committed to destigmatizing, democratizing, and defending one’s right to have a family until that vision is realized.
2. How did you get started?
When my husband and I got married, we couldn’t wait to start our family. After many months of trying, our excitement gave way to anxiety. We filled our calendar with appointments, tests, and finally, IVF. While this was a challenging time physically and emotionally, it ended up being a transformative experience. It empowered me to mother myself, make healthy choices, and do my part to help destigmatize the fertility conversation. I turned my career 180 degrees and never looked back. The original business plan was to create consumer products that empowered other women and families to make healthy choices, and we came out with a pre-pregnancy superfood nutrition bar based off of a recipe I was making for myself while going through IVF. While we sold out of three batches in a relatively short amount of time, something special was happening in the background on our site and social media channels. A supportive, compassionate community emerged that was inclusive of all paths to parenthood. We also became a destination for accurate, credible information, as our fertility experts posted educational content that made us a trusted authority on maternal wellness. We’ve made a business decision to pivot away from consumer products and become a community-driven digital platform that provides access to a network of integrative maternal wellness tools, resources, and specialists. We are on a mission to help women and families thrive on their unique paths to parenthood.
3. What is the most rewarding part of your job?
The most rewarding part of my job is that I get to use our platform to empower and inspire others. Considering this all started from what was a dark time in my life – that feels pretty good! When you’re working on your own for a few years, there are times when you forget why you started this in the first place. Then I’ll look back at messages and emails from other women and families who are grateful for the love, support, and resources they received, and I’m immediately reminded of my “why”.
4. How do we find you?
1. My favorite place to vacation is Deer Valley, Utah. I love the mountains.
2. My biggest pet peeve is flakiness and not being respectful of other people’s time.
3. My guilty pleasure is Bravo shows and any gummy/sour candy.
4. My biggest fear is something happening to my kids. My biggest triggers are bodies of water and cars.
5. My biggest accomplishment is transforming a difficult personal experience into a company that inspires and empowers others. Oh, and being 33 weeks pregnant, moving across the country, and taking care of toddler boys. Moms are superheroes!