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Female Boss Series: Nancy Twine

One of the best parts of our job is the access we have to incredible and inspiring businesses.

Female business owners have a story to tell and we are here to do just that.  Stay tuned into the Sphere over the next few months as we highlight some of our favorite women bosses (literally and figuratively!).  Not only do they have intriguing career journeys, you won’t want to miss their advice!

First up! We spoke with Nancy Twine, the founder of one of our favorite hair care lines, Briogeo, about her journey from Wall Street to beauty entrepreneurship. Impressively, in addition to making high quality natural hair products, Nancy is the youngest African American woman to launch a line at Sephora – leaving us so, so inspired! Nancy’s journey reminds us that it’s never too late to make a career pivot, and with enough hard work, we can build the company of our dreams, too. Read on to learn about Nancy and everything it took to build Briogeo

SN: Why and how did you set out to start your business?

Nancy Twine: In 2010, I was working my way up the corporate ladder on Wall Street when my mother suddenly passed away. This tragic event caused me to evaluate my career choice and really think about what my passion was. I was brought back to memories of making natural hair products with my mother and grandmother in their kitchens. I had actually started playing with formulations and making products in my studio apartment before I quit my job. It wasn’t until I presented at a trade show that I knew I had made something that was filling an empty space in the marketplace — clean haircare for all. In 2014, I quit my job on Wall Street to pursue my dream full time and I never looked back!

SN: What have been your biggest successes as a female business owner?

Nancy Twine: I’m the youngest African American women to have launched a collection at Sephora. I’ll always cherish this as it’s a constant reminder that anything is possible and that any barrier can be broken! I hope to empower others to break barriers as well. 

SN: Can you share 2 key pieces of advice to women starting out?

Nancy Twine: My first piece of advice would be to stay true to your own personal brand. When you’re starting out some people will want to shape you into their own version of you but it’s important to stay true to who you are and stand up for what you believe in. My second piece of advice would be to make time for yourself. Although starting out requires some serious hustle, you must put yourself first. 

SN: How do you unplug from work?

Nancy Twine: Unplugging from the stresses of running your own company is so important. I have a few regular activities that I rotate into my schedule and I’m a big believer in making my Sundays count in terms of self care. It allows me to unwind and then start the week with a fresh outlook and renewed energy Some of my favorite things to do are facials, massages, acupuncture, workout, and manicure & pedicure to name a few! 

SN: What’s your favorite part about what you do?

Nancy Twine: I love being able to create products that people love! Growing up I had a difficult time in drug stores finding products that worked well for my hair, that’s why my mother and grandmother created their own! As I got older I fell in love with creating hair products and playing with different ingredients in my kitchen to create masks and treatments that my hair was craving. Seeing my formulations being used by Briogeo Babes and Bros around the world will always be a surreal feeling! 



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