If it seems like Pride Month is way bigger this year than ever before, that’s because it IS!
This year marks the 50th anniversary of the Stonewall Uprising, sparking Pride events around the world to commemorate the historic event that took place in 1969, when the police raided the Stonewall Inn, one of the only gay bars that allowed dancing in the city. Violence broke out and it became a call to defend LGBTQ+ rights as we know them now. Additionally, this year, New York is home to World Pride, making the entire month of June one big, global celebration of equal rights. If you’ve been to the West Village at all recently, you know how festive it’s decorated and will only get better with the Pride Parade on Sunday!
So many brands have stepped up to support Pride this year and we are proud to be able to share the incredible message, too. These are our favorite Pride Month merch picks that give back to pro-LGBTQ+ charities.
- Adidas released an updated “Love Unites” line of rainbow-striped shoes and accessories with proceeds going to The Trevor Project, a youth suicide prevention and crisis intervention organization.
- Stephanie Gottlieb is donating 10% of proceeds from her Love is Love collection to The Trevor Project.
- Ralph Lauren created a capsule collection and is giving back to the Stonewall Community Foundation.
- Hunter added a rainbow sole to their classic Rain Boot style and is giving back to 5 different charities.
- Ugg has reimagined their Fluff Yeah slides in perfect pride fashion and is donating a portion to the Born This Way Foundation.
- Milk Makeup introduced a new collaboration with The Center that features a Wear Your Pride Set complete with some of their best sellers. $50,000 of proceeds from the products are going to The Center.
- Kiehl’s has been involved in Pride-related charities and causes for years and this year is no different. If you buy something this weekend from any of their stores, one travel size product will be donated in your honor to the Hetrick-Martin Institute to support LGBTQ+ youth.
The Pride Parade this weekend is one of the biggest celebrations of the year and is always over-the-top fun. Come dressed up or try to grab a seat outside so you can people watch all day long. The best places to join the action are in the West Village, the heart of it all, but if that feels overwhelming (because trust us, it gets CROWDED down there), you can still watch in Madison Square Park, where it starts.