Thank you guys so much for all the feedback! With that being said, I’ll continue on! Please ignore grammar, spelling etc. I will re read at some point today and fix it up a bit but in the meantime – enjoy!
Once I found out I got the job at Singer22, I was finishing up at Theory and told them that December would be my last month working there. That Christmas, I headed to Cabo with my family for a holiday vacation which is where the best chapter begins – Brandon.
We got to Cabo and just like every other December vacation, we were just so thrilled to all be together as a family. Going away with two sisters is seriously the best thing in the world. It’s like traveling with your best friends but your parents pay for everything, haha! We were all single, getting tan, having drinks and going to bars at night! One night, we went to a different hotel than ours for dinner. Danielle and I were going to the bathroom and we passed by Brandon in the lobby. Danielle and Brandon stopped to say hi to each other because they knew one another from night life in NYC. Danielle introduced us but I really don’t remember much from that moment except that he made a comment about the hotel being the same hotel from Heartbreak kid (which is one of our favorite movies). I thought it was funny but that’s all I thought about the interaction.
After dinner, we headed over to this bar called Squid Roe. My sisters and I were having a drink and sitting together talking. A few minutes later, Brandon and his brother walked in and we all started talking. Brandon offered to buy us drinks and we all said okay. He was being super flirtatious with me all night which is when I started to notice him and that he seemed to be interested in me. Later on, more friends of ours got to the bar and we were all sitting at a table and Brandon was no where to be found. Two seconds later I see him coming over to the table we were sitting at with a bunch of French girls. I was so confused. He was flirting with me all night, why would he bring these girls over to hang out and why was he not talking to me anymore? I told my sisters and we got up to leave. He came after me and asked for my number. Gave it to him and that was that. Next few days he never texted me but I saw him out several times. He was continuously flirtatious but never made a move or wrote me. Finally, I got a hold of his number from our mutual friend that was there and when I texted him he was short with me! (I was aggressive, I know). But I didn’t even understand! Was he into me or not?! That night he invited my sisters and I to a party and told us to message him after dinner and he’d put us on the list to get in. I messaged him after dinner but got no response. We called our friend who was able to put our names on the list and we got to the party only to find Brandon in the corner making out with some girl. My sisters felt so bad and said let’s leave. I decided before I left, I was going to go up to him and say hello. When I walked up to him mid make-out I swear his mouth dropped. The girl introduced herself to me and Brandon didn’t say a word. I told him it was a great party and was good to see him and that I was heading out. He texted me the next day asking if he could make it up to me. I didn’t respond. That night was New Years Eve and we were at the same party, we all went to an after party together and were invited to go see this incredible tree house. Sounds weird but it was like an actual home but in a tree, it was incredible and the entire tree house was designed by Ralph Lauren. It was out of a movie. As we all walked back, Brandon pulled me back on the stairs and we had our first kiss on New Years. It’s pretty gross now that I think about it because he had made out with some girl the night before. Anyway, we all went back to NYC the next day and from that month on we were inseparable.
I started Singer22 that same month and would drive out to Long Island every day. I would walk through the store and into a basement where we’d steam all the new clothing that came in and I’d get to go into the back inventory closet and put together outfits with those pieces. I would stand on a white backdrop and model the pieces of clothing to be posted on the shopping site. In the time that I wasn’t doing that, I was creating blog posts for their website. Coming up with cute content ideas like outfits to wear to the beach, outfits to wear on Valentine’s Day and so on. I did this for 6 months and during these 6 months there was still no Instagram yet but I was busy posting on my blog on the side (with outfits from Singer22) and started receiving gifts from brands. People were sending packages to my apartment I shared with my sister and also the apartment I basically lived at with Brandon. I was blown away by all of the brands that were getting involved with this whole blogger world and were willing to send us stuff in exchange for coverage. This means that they would e-mail you and say we have a new collection we’re launching – we’d like to send you a piece in exchange for a post and call out on your blog. Nowadays, it doesn’t work like that anymore.
After 6 months at Singer22, I decided I wanted a new job in NYC and I left when I found out this clothing store (Necessary Clothing) needed help launching a shopping website. The owners were Israeli and knew my father so my dad introduced us and told them that this is what I’ve been doing at Singer22 and I could help them do the same. I started out being the model but decided it really wasn’t what I wanted to do. I wanted to style the looks on a model and blog for their site. I worked here for almost a year and while I was working at Necessary, Instagram had launched. I started off posting personal pictures of me and Brandon not really understanding the concept of what Instagram can do/was for in regards to being a blogger. I would integrate the clothing from Necessary into my outfits and post them on the blog and also on Instagram. I had about 10k followers after 5 months of having Instagram. I hired my best friend Alexa to work with me at Necessary to do graphic design and help creative direct. I started getting jobs for SomethingNavy while working at Necessary Clothing. Brands such as Lord and Taylor, Sunglass Hut, Steve Madden, some beauty brands and denim brands were all reaching out to my agency willing to pay me probably around 1,500-3,000 dollars to put together a blog post and an Instagram post. I decided, I needed more time to focus on the blog, I needed to make my own schedule. I spoke to my dad who was in the garment business for YEARS and said – why am I working for all these people, I want to do it on my own. That’s when I created a business plan and a powerpoint to prove to my dad that this was the next best thing and please please please invest in me! He decided to launch our own shopping website, SHOPGRL. It was basically a website that was like NastyGal, cute, affordable trendy clothing all bought in LA. I would basically combine SomethingNavy and SHOPGRL by being the model but also using all of the images for my blog as well. All at the same time, I was doing my own blog posts for SomethingNavy with my own clothing and brands that were gifting me or paying me for a job. After a year of trying to make SHOPGRL work, my dad felt I was too invested in SomethingNavy and not invested enough in the shopping website. We were losing money and we had to cut it off. I eventually was able to pay him back from blog money for everything he invested into ShopGRL and I was BROKE. I literally didn’t have a dollar to my name and that was also around the same time Brandon told me he was miserable at his job and was considering going off on his own. It was evident to me that blogging was becoming an industry and I could really make this my job if I just throw my love, time and passion into it. I didn’t even think about the money, I just kept doing what I loved doing which was styling looks and shooting them and interacting with followers. It was time to not let this be a side job anymore.
I was able to go full force with blogging. I knew with all of these jobs and money being invested into me, it was time to hire an actual photographer. I went through a bunch of photographers that I found via Craigslist. They all helped me build my brand and create beautiful content for my blog that would make the brands happy and feel like they were getting their moneys worth. We would style the clothing and find fun NYC locations, walk through the streets showing off the product. It was a dream come true. I just LOVED doing it. It made me so happy. I would post beauty products that I never even used, clothing brands that I normally wouldn’t wear but I was getting paid and I didn’t really understand what followers were, what kind of message I was sending or what the job of being a blogger exactly was. I was calling myself a blogger but what is a blogger? I just loved putting looks together and posting them, I never once thought about the amount of people following me or the effect I had on them. I just posted as if it was my family and friends watching (I kind of still do that which is a negative but also a positive in some ways). I had a strategy meeting with my agency and was told that I was actually converting for these brands and selling the products that I was promoting. That’s when I realized – I need to be honest. I want to make money but why don’t we pitch collaborations to the brands I actually wear and use? I wanted to revamp everything. I wanted to take this more seriously and I wanted to really create a career and a business and I wanted my followers to trust me and believe me.
I decided, in the New Year – I’m revamping, I’m hiring a photographer that gets me that can help me create the image I wanted to create and beautiful content for the jobs I was getting. That’s when I found Alexandra Wolf on craigslist. We hit it off instantly. She just got me, she got what I wanted SomethingNavy to look like and she was genuinely as passionate about the blog as I was. She LOVED helping me get dressed, she loved picking locations and helping me with my poses. She loved helping me merchandise the shoots for jobs – she LOVED it and I loved it and we were in our own world together. A month later, Brandon, my boyfriend of three years, proposed to me.
There are so many more details in these stories I’m writing but it would take me 100 years to get it all out into words. I would need someone to help me write my story so you guys wouldn’t miss a moment but right now – this is on the blog and narrowed down to share the gist of the last 10 years of my life. I hope you’re enjoying! Let me know moments you’d like me to go more in depth about! Would love to hear feedback! Once I do, I’ll continue on! x